In all the years we have been doing this, we have always received the feedback that our customers want an improved foam power. Therefore, we have worked intensively to bring our 5 shampoo varieties to market with an innovative, ecologically improved formulation.


>> Functionality:
Improved cleaning and washing power, but at the same time mild and caring as before. I.e. you need even less product. More intensive foaming for more well-being when washing hair. The functionality of the 5 lines remains as usual (Aloe Mint for volume, etc.).

>> Optics:
This changes significantly - the shampoos are now transparent.

>> Fragrance:
The fragrance composition of pure natural essential oils has been further developed and its aromatherapeutic effect optimised.


The advantages of the formulation:


+ great sensory properties:
. Soft voluminous foam
. Hair feeling during washing, in wet and dry condition, soft and well-groomed

+ protein complex:
. Wonderful deep care, similar to hair keratin, strengthens and repairs the hair structure.

+ Oil complex:
. Against the drying out of the hair, as well as for more shine and suppleness.

+ vegan:
. All shampoos are vegan due to the new ingredients.

+ economical, resource-saving and ecological
. Due to the higher washing power and the synergistically effective surfactant formulation, the product is almost 100% more effective than the previous formulation. This means per wash:

50 % less product/raw materials are needed
50% less plastic packaging
50 % less energy for transport
50 % cheaper for the end consumer

We already love our new shampoos and hope you do too! ♡