Vegan is much more than just a trend. More and more people are looking for cosmetic products without animal ingredients. Due to this constantly growing demand we too decided to expand our vegan range. Currently, 17 out of 26 of our products have vegan formulas. In particular, we have recently been working on new shampoo formulas.
“The modified active substance is xanthan gum – a raw material extracted from natural plant resources. However, following a request from our supplier it has come to light that this is NOT vegan, as chicken protein is used in the manufacturing process. Nonetheless, as there are many vegan alternatives to xanthan, we have decided to convert to these.” - Dr. Doris Brandhuber, chemist and founding member of Less is More.
Xanthan gum is a plant-based, thickening agent which gives the shampoo its viscous consistency. The new, vegan xanthan has a slightly different texture and a slightly more gelatinous feel. Otherwise, the properties are unchanged.
With immediate effect, our shampoos will now all be produced with the new ingredients and be completely vegan. The only exception is the Aloe Mint Volume Shampoo, which contains the indispensable ingredient, honey.
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